Unfamiliar with the differences between gravure and flexo? Here is a simple way to compare....look at a photograph printed in a newspaper and compare it to a similar picture printed in a magazine. Newspapers are printed using flexographic presses. Magazines are printed using rotogravure presses.
Now imagine the consumer looking at your package. Which level of quality do you want to determine the consumer's first impression of your product?
Our flexo competitors claim flexo has come a long way and they are right. However, so has gravure. Direct-to-engraving technology with laser and diamond stylus engraving has given us total control over the shape, size, depth, and angle of the dots that make up our images. With 175 to 220 line screens, we produce magazine-like quality run after run.
Why gravure? Why use anything else?
